“We’re at a crossroads,” he says. “The pressure on the concrete sector to reduce its carbon footprint is immense, but the opportunities to innovate are even greater.” A central aspect of Concrete BC’s strategy is its commitment to education. The organization offers a variety of workshops, seminars, and online resources designed to equip its members with the knowledge and tools needed to implement sustainable practices. Jason emphasizes that this exchange of information is vital for the concrete industry to remain competitive while minimizing environmental impact. “Knowledgesharing is crucial,” he explains. “It not only helps our members stay ahead of regulatory changes but also drives widespread adoption of green solutions.” In addition to its educational initiatives, Concrete BC has been a driving force in advocating for policies that advance sustainability within the concrete industry. The organization works closely with government bodies to push for regulations and incentives that support green construction practices. Jason emphasizes, “Our collaboration with policymakers has been crucial in not only ensuring the concrete industry meets evolving standards, but also empowering it to adopt cutting-edge, cleaner technologies”. The focus on sustainability is particularly evident in the work Concrete BC has done to support the Cement Association of Canada’s Concrete Zero action plan. This ambitious initiative aims for a 40% reduction in carbon emissions by 2030 and sets a goal of achieving net-zero emissions by 2050. Jason highlights the significance of these FEBRUARY 2025
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