it’s a home – for most people, it’s one of the biggest investments that they will ever make, so they want somebody that will take the time to go through everything and explain all the details and help them figure out what makes sense and what doesn’t.” Redline is also currently working on two eightunit rental properties in Edmonton, located not far from the University of Alberta. Those units are designed to meet the needs of university students and young professionals. The company’s goal is to do at least two more similar multi-unit projects in the near future, along with some storage units and land development. Moving forward, Cory hopes to do more of both kinds of projects – they want to keep designing, building, and managing their own multi-unit rental properties, and they also want to design and build more luxury homes for clients. Those are the typologies Cory is personally most passionate about and the kind of projects he wants to focus on. When it comes to the custom luxury homes, the company’s goal is to do two or three per year. They have to keep that number limited, Cory explains, because those projects are all unique, they demand his personal involvement, and “quality takes time.” When it comes to the purpose-built rentals, meanwhile, Cory says the goal is “do as many as we can do.” They also build those projects to a high standard of quality, but the individual units don’t have to be unique, so the processes are replicable, and Redline has “people in place” besides Cory that can oversee construction while ensuring quality. That means they can move a lot quicker. Between those two building sectors, Cory believes there’s a lot of opportunity for Redline to seize. He foresees the company growing quickly and growing a lot bigger: “We have room to grow,” he concludes. “Within the next few years, we’d love for the collective value of our properties to be close to $150 million. We think that’s very achievable. We’re excited about what the future holds.” FEBRUARY 2025
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