DeLeon Affordable Roofing, based in Halifax, Nova Scotia, has undergone a remarkable transformation under the leadership of Lisa Coates. When she took over from founder Lloyd DeLeon a few years ago, the company faced various challenges brought on by the pandemic. Today, however, they are a thriving business, specializing in residential and commercial roofing services, with a particular focus on residential re-roofs. The company has made great strides in improving their operations and has seen impressive growth, much of which can be attributed to Lisa’s strategic focus on efficiency, quality, and customer satisfaction. Reflecting on the company’s early days, Lisa notes that DeLeon Affordable Roofing wasn’t in the best shape financially when she joined. “When I first came on board, we had some tough challenges to face,” she explains. “But we took a hard look at how we operated and made improvements that emphasized efficiency, quality, and customer satisfaction. It wasn’t about cutting corners—it was about being smarter and more intentional in everything we did.” This approach, alongside the foundational principles set by Lloyd DeLeon, has allowed DeLeon Affordable Roofing to transform into a company known for their integrity, reliability, and high-quality service. Lloyd’s vision for strong customer relationships, honesty, and delivering value still resonates throughout the company’s operations today. A cornerstone of DeLeon Affordable Roofing’s growth is their commitment to providing tailored solutions that meet each client’s needs while maintaining the highest safety standards. Every project begins with a thorough safety assessment, FEBRUARY 2025
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