Jason Laverdiere has been doing construction almost all his life. Growing up on a farm in Saskatchewan, he learned a lot of different skills from his father, who taught him not only to work hard, but to be a creative problem solver. After high school, he worked in many different trades before teaming up with his dad and starting a homebuilding company. Today, he continues to honour his father’s legacy as the leader of the Swift Current franchise of Alair Homes – a company that builds not only quality homes and renovations of all sizes, but also quality relationships with trade partners and clients. “At Alair Homes, we love bringing dream homes to life for the awesome folks in and around Swift Current,” Jason says. “Whether it’s a jaw-dropping estate or a first home with all the cozy vibes, we treat every build with the same attention to detail and care. We’re all about mixing timeless charm with modern flair—and making sure the process is as fun and stress-free as possible. Because let’s face it, building your dream home should feel just as exciting as moving in.” Alair Homes is one the most trusted and highestrated custom home building franchise in North America. They have over 100 franchise locations across 13 American states and five Canadian provinces. Prior to becoming a franchisee, Jason was attracted to the Alair brand by their reputation for professionalism and by their organizational excellence. The craft of homebuilding has always come naturally to Jason, and he has always enjoyed leading a team on-site, but the business facet of running a company – the “accounting and bookkeeping and all that” – was previously more of a challenge. It got to the point where he seriously had to consider quitting the industry and doing something else. That’s when he reached out to OCTOBER 2024
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