According to Nick, one of the main reasons those clients flock to Ottawa General Contractors is the depth of their service offering. They have multiple divisions within their organization that specialize in different types of construction, so they can act as a trusted one-stop-shop for clients. “A lot of times in the construction industry a client might find someone who is maybe great at doing kitchens, but they don’t do other things,” Nick explains. “So a client might do a kitchen with them, but then after they want to do an addition or do an investment project, and then they have to seek out new people and roll the dice all over again.” Ottawa General Contractors, however, is able to “come in and help people with any type of project.” “Our clients know that we can handle any type of work they throw at us,” Nick says. “We don’t have a bias towards any particular type of project, which I think is really important. No matter what the client needs, we can come in and truly give them a valuable and unbiased consultation and guide them towards a solution that best fits their needs.” In addition, Nick believes that Ottawa General Contractors gets a lot of work as a result of being so visible and relevant on social media. “When it comes to our marketing, we focus on where people are – and most people are on social media,” Nick says. “So we are all over social media providing really relevant content. We educate people. We show what we’re working on now and we talk about what’s coming in the future. We talk about the latest and greatest technologies. We give advice on how to design a kitchen really well, and what you should consider when you’re building an addition.” “We’re really trying to provide people with quality content that educates them and helps show them the future of building,” he adds. “I think that’s key, and we get really great feedback on that. Even people who aren’t looking for a renovation right away will often contact to us just to say ‘I love your articles.’ That kind of feedback means a lot to us. It shows the information we’re providing is helpful.” OCTOBER 2024
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