Reputationbased growth Moving forward, Tony and his family hope to continue delivering projects similar in size, scope, and quality to Forest Courtyard. In the process, they hope to continue growing the business the same way they always have, through referrals and word of mouth. “We haven’t done a lot of traditional marketing,” Christina says. “Our growth has mostly been reputation-based. We get most of our work from past clients.” “I think our best single source of advertising has been people that have used us,” Tony agrees. “They pass our names on to their friends and family. If they know someone who is thinking about building a home, they mention us right away. And from there, the work just seems to come.” Again, Tony says they want that work to continue– though, at the OCTOBER 2024
RkJQdWJsaXNoZXIy OTYzNTg=