NOVEMBER 2024 Again, Natasha reiterates, the vision for Starna has always been to “remain boutique, so that Peter and I can actively manage each job that we take on.” “Our clients appreciate that,” she says. “They appreciate that they have direct owner involvement. Of course, we have a team that helps and supports us, but every project that we take on we are directly managing. We know the ins and outs and details. We deal with the clients directly. That’s always been really important to us. I think the projects that we take on demand that type of attention.” Over the past six years, Starna Building Group’s projects have progressed steadily in terms of size and scope. Though Natasha and Peter started the company with a lot of contacts from their past companies, they still needed to build a portfolio and prove their capabilities. That meant starting with kitchen renovations, progressing into main floor renovations, then full house renovations, then additions and extensions, before finally breaking into the new home market. Today, Starna Building Group takes on a 50-50 mix of high-end new builds and complex renovations and additions of existing homes. In both markets, Natasha believes Starna Building Group is set apart by their technical expertise. In the renovation market, specifically, she says that expertise is vital, but not a lot of builders have it. That Starna does is fortunate, Natasha says, because that market is currently booming. “In Toronto, we have so many existing houses, and clients don’t always want to demolish the
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