out and do live demonstrations at distributors, guys really get their eyes on it. They can use it. They can see it,” Mike says. “A lot of our customers are distribution warehouses that will take our material and sell it again to end users, do-ityourselfers, or contractors. A big part of our focus is going to be more of those distribution networks where you have a company that has 15 or 20 locations across the United States. You bring them on as a location customer,” Mike says. “We’re going to focus heavily on North America especially the southern states where we can have less of the seasonality effect zero below freezing temperatures.” MARCH 2024
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