polyaspartic coating that offers the advantage of being odorless. The latter product, Mike explains, is a concrete restoration coating “that can be very decorative,” but “has no odor to it – so it be used for airport hangers and more.” TF Pure, meanwhile, is a one-component, matte finish, interior/exterior concrete coating and structural repair mortar. It requires no primers, no scrub coats, no critical mixing ratios, and no curing procedures. Its unique chemistry allows the worker up to 45 minutes of working time, while still generating strengths higher than concrete after four hours. It can be used for spall repairs, complete resurfacing, large structural rebuilds, or anywhere damaged concrete is in need of repair. Mike says that building awareness about these products – and all Terrafuse Inc. products, existing and in development – is the key to the company’s vision for the future. Currently, they are building that awareness across a variety of marketing and educational platforms, including their popular YouTube channel. That channel now has more than 10 million views across a variety of videos. They started making the videos, according to Mike, because people kept calling and inquiring about their products. “A few of them went viral,” he says. “People just really like watching concrete restoration. When you start reading comments people will say ‘I didn’t know you could do that.” Live demonstrations are another way they educate the public and potential customers. “When we go THE CONSTRUCTION SOURCE CANADA
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