making leaps and bounds in that direction,” says Rishelle. “We’re planting our footprint a little deeper throughout the Okanagan Valley. We’re expanding. We want to take on more and do more for our customers.” “We now have a few different customer streams,” she continues. “The majority is the builder/ contractor base. We’ve done a lot of new builds, but we fit into a lot of renovations as well. We have a pretty solid ground in their direct homeowners, either from a renovation point of view or maybe they’ve looked at a beautiful kitchen on Pinterest and they contact us before the contractor.” The company also works with single family builders and multi-family residential developers and contractors. “We have a footprint in the Vancouver market in their high-rises. We have a local market here with several projects we’re working through. We dabble with anybody.” Furthermore, Westwood partners with select dealers, who sell the company’s high-quality cabinetry solutions in their local areas. Their dealer network includes partners across British Columbia, as well as dealer partners in California, Colorado, Nevada, and Texas. For dealers, Rishelle believes Westwood’s product is appealing for a long list of reasons. For example, they strive for consistency and complete delivery; they endeavour to deliver on time, every time; they provide excellent pricing; they have a dealer services department that provides in-house expertise and comprehensive support; they provide complimentary access to their online proprietary quoting tool; and the list goes on. Perhaps their biggest point of difference, however, is they offer a multi-series product line, JUNE 2024
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