in the residential construction industry.” “Labour and supply are the biggest challenges across the industry,” says Rebecca. “We launched a lunch and learn education series for current members to help with labour, workplace culture and soft skills to help address this.” Mitch agrees that the labour shortage and attracting younger professionals are the biggest challenges facing the industry right now, and the PKHBA’s main goal is to get younger builders, renovators, contractors and tradespeople involved at the membership and board level. “We’re trying to get younger builders involved in the association to maintain the united front of advocacy,” he says. “Young builders have historically been less likely to get involved. We want them to understand that our membership provides a focused, single voice of advocacy for the industry.” Mitch believes direct, personal outreach is the best way to build membership. “We know who the players are and we’re trying to help them see value in putting their time towards the association,” he says. “Members will get education at events, including updates on code, municipal bylaws, network with local people and work through issues together. Members feel they are part of a community.” The PKBHA is dedicated to shining a spotlight on skilled trades in the local media, and entering partnerships with local high schools and colleges. “We work closely with Fleming College in planning their construction and trades wing,” says Rebecca. “We are represented on Fleming’s advisory committee on curriculum to keep students JULY 2024
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