of the Canadian and Ontario Home Builders Associations. The association also works closely with local Chambers of Commerce, as well as the local realtors association, the Central Lakes Association of Realtors. The PKHBA represents builders and residential construction industries, providing networking and education to their members. They have two staff members – Rebecca Schillemat, Executive Officer, and Vanessa Stark, Events, Marketing & Communications Coordinator – who work to provide the information and resources that their members need to be the best in their fields. “In person events each month are vital to provide networking opportunities to our members,” says Rebecca. “We’ve been doing a lot of marketing the past two years, regaining ground we lost during COVID when we had to cease the in-person events.” Their marketing efforts resulted in a recent award from the Lindsay and District Chamber of Commerce for best marketing campaign. They also have a new website with more focus on social media and weekly YouTube videos. “We’re building our digital presence,” says Rebecca. “We’re doing member videos now, and next year we are launching another part of our website to show what we do and what the value is.” The association’s outreach on the value of membership is geared toward new, younger people entering the trades, and to women in the trades, says Rebecca. “We’re working with local schools to promote skilled trades and provide more opportunities for our youth to get experience THE CONSTRUCTION SOURCE CANADA
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