two main principles: circular living and the seven generations principle. “We look three generations back, and every corporate decision we make is to benefit the third generation on from us,” Gene explains. “That’s how we’ve decided what to say yes to and what to say no to since we started. We’re not interested in a cash grab – we’re interested in creating a sustainable high-profit model.” In order to create that model, Gene stresses that they have put a lot of thought into every element of their business, and at every stage they have considered the needs and input of their collaborators. He says that doesn’t usually happen in the building industry, and that lack of collaboration is to the industry’s detriment. “If you’ve designed something as an architect or you’re implementing something as a manager such as baseboard installation in a closet, have you actually gone into several unit builds, gotten down and installed the baseboard and seen if it is easy to hold the drill at that angle? Have you tested whether it’s quick and efficient to grab your materials and install them in that spot? The answer for 99 per cent of the people in this industry is no.” That’s the GRM difference. “That’s the level our architect went to with our trade experts. It’s all about collaboration. By doing this we’re using less material while achieving a more structurally sound unit - all while making the job smoother for the people doing it.” And it’s not enough to collaborate and seek input, Gene clarifies. You also have to collaborate with and seek input from the right people. Those people, THE CONSTRUCTION SOURCE CANADA
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