stairways designed to your exact specifications, custom sheds, foundations, full exteriors, framing, finishing, and flooring. These days, however, their focus is mainly high-end new homes, with sizes of 5,000 square feet or more and values of $2 million and up. According to Dan, clients within that high-end niche tend to choose Reico because of the company’s reputation. Over the last few years, especially, he says Reico has become renowned in the region for delivering projects that are “above and beyond the average.” “How are we gaining work? Well, we’re doing homes that are special and people are recognizing that,” Dan explains. “The clients we’re working with now tend to come to us because they want something really nice and really unique, and that’s what we’re known for.” That reputation, Dan adds, is in large part a credit to the company’s team, which includes some very experienced people. One key manager, for example, has a background building $10 million-plus homes in Fernie and used to run a crew of 25plus guys – he moved to the Okanagan in order to simplify his life, and Dan says that Reico is “very lucky to have him.” He says the company is similarly lucky to employ the other members of their managerial team, and he says they don’t take that good fortune for granted: “We do profit sharing with our main guys, and I think that makes them feel motivated to give their all to the customers,” Dan says. “I think that’s been one of the keys to our success. They end up caring about the company as much as I do. They take care of our customers FEBRUARY 2024
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