“We’re very transparent and we educate the client,” he reiterates. “We’re more like designers and consultants than salespeople. Sometimes a client will want to do something, but if we don’t think it’s going to work, or if we think there’s a better way to do it, we’ll let them know and explain why. We’re not there to push the narrative, but at least we’re going to give them all the options and explain to them the pros and cons of certain solutions.” “From what our clients tell us, not all contractors take the time to do that,” he adds. “I think that’s been a big reason we’ve been successful – we take a consultative approach, not a sales-driven approach.” Over the past few years, RenoDuck’s unique approach has been consistently recognized and rewarded in the form of industry accolades, glowing customer testimonials, as well as featured appearances in local media including The Marc & Mandy Show, Citytv, and the National Home Show. Also, in recognition of their customer service, the company has also won HomeStars ‘Best of’ Award five years running, every year from 2019 to 2023. Again, Alex credits that consistent recognition to the consistent quality of their work. That consistency, he elaborates, starts with their stringent material selection: “We vet all of the products we use internally,” he explains. “Before we put a product in our catalogue, we make sure the quality is high, and we make sure it comes from a wellknown and reputable supplier. We only want to use the best materials.” That quality comes with a price, Alex admits, but he says it doesn’t necessarily have to come with an extravagant price: “We’re not going to sell a client the cheapest materials,” he says. “At the same time, we’re not going to try to sell them the most expensive materials, either – not unless they want us to.” Alex also credits RenoDuck’s quality to the high calibre of their employees and trades. Again, he admits that employing that calibre of people means paying a little more, but he firmly believes the extra cost is worth it, and he believes most clients ultimately come to agree: “We pay our trades and our employees very well. That allows us to access a larger pool of higher quality team members. We pay a little bit more than some other companies, but we get so much more value in return.” “Value is really the most important thing,” he adds. “That’s what we keep in mind more than anything else. That’s what we try to deliver to the client. And a lot of the time, the best option, the option that makes the most sense, is not the most expensive option. We try our best to help our clients find the sweet spot and get the most value for their money.” “For example, if we’re just going to lay standard laminate, we’re not going to waste our client’s money on a super-expensive flooring specialist,” he explains. “We don’t need a rock star to do that – but we do need someone good, someone reliable, someone who will show up on time, be clean, be professional, and pay attention to the details. That means we don’t hire the cheapest trades, either. We find the right balance and we provide the most value.” The value RenoDuck can offer clients is also enhanced by the volume of their work. In order to make the business work, they only need to make a little bit of money off every job, because they do so many jobs at once and per year. Contractors that do fewer jobs, naturally, have to charge more in order to make FEBRUARY 2024
RkJQdWJsaXNoZXIy OTYzNTg=