he says. “We’re probably the fastest growing renovation company in the GTA. Five years ago no one knew about us, now basically everyone knows about us and we compete with the biggest companies on the market.” Alex credits RenoDuck’s propulsive growth to several key factors. Firstly, he credits the quality of their product, which he says has always been their number one priority. “I’ve always said the product comes first and sales come second,” he explains. “Obviously sales are important, but if the product is terrible then it doesn’t matter how well you sell, because you’re not going to be around for very long. We want to be around for a very long time. We’re in this for the long haul.” In addition, when it does come to selling, Alex says they emphasize education and avoid high-pressure sales tactics. He believes that emphasis has also powered the company’s growth. “We’ve always put an emphasis on education,” he says. “And I know for a fact our presentation is top-notch, because that’s what people tell us. That’s based off the feedback we get not only from the clients who go with us, but even the clients who don’t go with us because we’re out of their budget. They tell us stories of going to other contractors and the contractor just gives them a price and that’s it. Whereas with us, we go through a whole presentation – we spend about two to three hours at their house, we explain who we are, what the building process is going to be like, what’s included, what’s not included, et cetera.” THE CONSTRUCTION SOURCE CANADA
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