market,” Alex says. “There were a lot of guys who knew how to swing a hammer, but they didn’t know how to build processes, or how to build a brand, or how to structure it like a proper business. So I saw that gap and I went into that industry.” Alex first started RenoDuck in 2018, originally alongside a partner he’s since bought out. Early on, they decided to focus primarily on basement renovations, mostly because basements tended to be substantial jobs, meaning they would not have to sell a large volume to stay afloat. Very quickly, they realized that basements are actually some of the most complex renovation projects, because they “entail pretty much everything from framing to painting.” “If you do basements, you basically have to learn every single aspect of interior renovation and construction,” Alex says. That complexity ended up being a positive, Alex adds, because it meant RenoDuck had to get very good very quickly – and that’s what they did. They made basements their focus for almost five straight years, and in that time they became one of the most skilled providers of basement finishing solutions in the Greater Toronto Area. Then in 2023, backed by that expertise and corresponding reputation, they decided to expand their service offering and open a kitchen division and bathroom division. These days, basements are still the company’s “bread and butter,” but Alex says RenoDuck can essentially take on “anything interior.” “We’ve grown a lot in terms of both our size and capabilities,’ FEBRUARY 2024
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