Adapting and evolving While Maxwell takes pride in their traditional and industry-verified craftsmanship, they also embrace cutting-edge technology to enhance precision and efficiency. Tools like Measure Square, a specialized estimating software, allow for accurate material quantification while visually mapping flooring specifications for each room. This not only improves project management but also simplifies communication between architects, contractors, and clients. Emerging technologies, such as app-based visualization tools, also enable clients to see how flooring options will look in their spaces, fostering greater confidence in their decisions. In that realm, Maxwell’s leadership hasn’t stopped at what is already available but is also exploring robotics and automation, envisioning innovations like site-specific robotic assistants that could revolutionize the flooring industry. DECEMBER 2024
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