The Google reviews are an especially powerful lead generator, Jobie says. “Our reviews are heartfelt and people read them. We hear a lot that those reviews are why people choose us.” “I tell my team we’re in the business of farming,” he says. “You sow seeds and you don’t know when that crop is going to come. It might be two or three years later. We always leave a good impression wherever we go.” Jobie credits that good impression not just to his own efforts, but to the talent, dedication, and personality of his team. “A good impression starts with our foundation, which is our team,” he says. “We’ve got long-term people. My former drummer, Sam, is a project manager. He’s stuck with me for 20 years. Some of my staff have been with me for over 10 years.” “As a company owner, I’ve allowed them a lot of autonomy,” he adds. “I allow people to make mistakes and correct them. I let people in my team create their way of doing the work. As long as the result is good – as long as the client is happy and I don’t hear disappointment from the client. That flows from the head down. Disgruntled employees mean disgruntled clients. All my staff want the best for Little Star. They love the brand and the culture. It’s been good for them.” Little Star enjoys similarly respectful relationships with their roster of subcontractors and trades. Most of those partners are longstanding, and many even used to be on Little Star’s direct payroll, such as their main carpentry subcontractor. “A lot of our sub-trades have modeled their own company after the way I built Little Star,” Jobie says. THE CONSTRUCTION SOURCE CANADA
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