vision is to create 100 transformational stories by the year 2030. To achieve that number, Monica says they want to grow, but not just for the sake of getting bigger and doing more work. “We want to grow meaningfully,” she says, and they want their team to be engaged and motivated but never overextended. “We want to grow in the right way,” Monica says. “We don’t want to grow to the point where we’re at the mercy of the size of the business. We want to grow and enjoy our quality of life. We want our team to enjoy their quality of life.” “We want to continue to be one of the best firms in Canada,” she concludes. “We want to be known for creating amazing change in our communities. We want to leave a lasting impact not just with the work that we do, but with the way we do the work. We always go back to our tagline, which is – WE ARE WHAT WE CREATE.” DECEMBER 2024
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