value from $100,000 to $2 million, with the average job hovering around $250,000. Geographically, they work all over the GTA – according to Andrei, they will go as far north as Newmarket, as far south as Eglinton, as far east as Markham and Scarborough, and as far west as Mississauga. Within that niche, Andrei knows why clients choose SOSNA, because he always asks them. “Even after 23 years, I always ask every client, ‘Why us? Why did you choose us?’ Because I’m still curious,” he says. “Most of the time what we hear is ‘You guys have a process.’” “We do have a process,” he reiterates, “and that process is laid out clearly, step-by-step, with detailed explanations of what happens at every step. That seems to be a big, big thing for our clients. They like that we have a proven process with predictable results, so they don’t have to worry about anything.” Another thing clients tell them, Andrei adds, is they like that SOSNA has everything under one roof. They design all their projects in-house. They have in-house estimators. They have in-house trades and supervisors. “So we take responsibility for everything,” he says. “Our clients don’t need to go to many different showrooms and talk to many different people and juggle many balls. We’re the sole point of contact for them. We are ultimately responsible for absolutely everything that happens on their job site. And that resonates with our clients.” Finally, Andrei claims, the third main thing clients point to when asked ‘Why SOSNA?’ is the company’s pristine reputation and proven track record. “We have an army of happy clients,” Andrei says. “I believe we have close to 100 videos, just videos of people talking about us like homeowners who agreed to be in front of the camera and share their experience working with us. I think that instils a lot of trust in people. When they hear others speaking about, how we work, what we do, how we solve problems, how we keep our promises – that means a lot to them.” “Also, obviously, they can see for themselves the beautiful spaces that we create,” he adds. “That’s another reason why people hire us – because they trust that we will do a good job.” THE CONSTRUCTION SOURCE CANADA
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