Principle Property Group is a full-service developer of mixed-use communities and residential projects in the downtown area of Nanaimo, BC. Since coming to the city in 2016, they have developed a number of multi-family projects and embarked on reimagining the South End of Nanaimo. To date, Principle Property Group has fully designed, constructed, marketed and sold several highly-acclaimed multi-family projects in Nanaimo, and are in the process of developing several more. Their sister company Parkshore Projects Ltd. serves as the builder and project manager for Principle’s developments as well as other local developers. In most cases, their work has taken place in an area they have identified as the ‘Harbourview District,’ located in the city’s South End. The company’s goal there is to revitalize the area and create an exciting urban master-planned community – a “walkable neighbourhood offering historic charm, stunning ocean and mountain views, and essential urban amenities.” “The Harbourview District is helping redefine the urban living experience in Nanaimo. The proximity to downtown is a convenient five minute walk to the revitalized Port Place Mall and Commercial Street shops,” says Michael Parker, the company’s founder and president. “At Harborview District, we are not just building homes, we are crafting a new urban experience,” adds Julie Madden, Principle’s director of marketing and sales. “Our vision extends beyond the walls of individual residences to encompass a holistic community environment. Here, modern living will meet vibrant urban spaces, creating a neighbourhood that is not only a place to live but a place to thrive.” AUGUST 2024
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