All the best, The Editorial Team We will keep adding business units that enhance our offering and separate us from our competition. “ ” Editor From The Dear Reader, Welcome to the latest issue of Construction Source Canada, the magazine that highlights the best in building and building products across the country. On our cover this edition is Kingsgate Luxury Homes, a multi-award custom home builder based in Toronto. According to founder and owner Afshin Shirradeh, their specialty is “turning dreams into luxurious, meticulously crafted realities.” Over the years, their ability to do that has been continuously recognized in the form of positive reviews, glowing testimonials, and hard-earned industry awards. We talked to Afshin about some of those awards and about their history of customer satisfaction. We also talked about the thoroughness of their homebuilding process, which he believes is the key to achieving that satisfaction. Also in this issue is Precise Projects, a company that has been providing homeowners elsewhere in Ontario with the highest levels of craftsmanship and design since 2006. Over the years, their projects have progressively gotten larger and more complex and in the near future they are poised to deliver some of the most impressive homes their hometown of Dundas has ever seen. We spoke to company founders and owners Rick Wiersma and Braden Lomanto about those upcoming homes, about some of their past homes, and about their unique ability to seamlessly blend and rustic and timber elements into new builds. This edition also features some specialists in the field of renovations and additions. Dynasty Bathrooms is a prime example – they are one of the leading home renovation service providers in Winnipeg, Manitoba, and have been for over 40 years. We talked to second generation leader Tina Driscoll about that legacy and what’s powered it. We also talked about some of the innovative ways they have given back to their community over the years, and about some of the partnerships they have formed with locallyimpactful organizations. For those stories – and many more like them – just keep reading.
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THE CONSTRUCTION SOURCE CANADA With a readership exceeding 145,000 senior executives, The Construction Source takes immense pride in providing an enticing platform to amplify your message to the most pivotal audience – your valued customers. Whether your aim is to promote an exciting new condo development, attract crucial financial investments for upcoming projects, or establish a commanding brand presence, we’re here to assist you every step of the way. To explore opportunities for featuring your company or showcasing your latest project in The Construction Source, please reach out to our Group Publisher. Jermaine Poulsen e: info@theconstructionsource.ca The Costruction Source Canada 202 - 1200 Bay Street Toronto, Ontario M5R 2A5 E: info@theconstructionsource.ca Executive Publisher Jermaine Poulsen COO Alexandra Box Editor in Chief Zach Janes Director of Operations Cathy Ditchburn Jacqueline Van Belois Director of Business Development & Marketing Tamara Breen Business Development Managers Mary Ann Taylor Mike Turenne Scott Carter Douglas Thomson Marnie McGhie Production Manager Brennan Midghall Digital Strategist Pranim Thapa Administration Manager Belyn Quijance-Dorero
AUGUST 2024 KINGSGATE LUXURY HOMES Dreams to reality PRECISE PROJECTS The highest levels of craftsmanship DYNASTY BATHROOMS Celebrating 40 years of success V2R GROUP Tradition meets innovation WATER & VIEW ESTATES DEVELOPMENT Here for the long term JMS CONSTRUCTION Just makes sense CORMORANT UTILITY SERVICES Cormorant Utility Services thrives on diversity NORTHSTAR ACCESS Taking the long view INDUSTRY INNOVATIONS INCINERATING TOILETS IN THIS ISSUEAUGUST 2024 NORTHSTAR ACCESS JMS CONSTRUCTION V2R GROUP
THE CONSTRUCTION SOURCE CANADA PRINCIPLE PROPERTY GROUP A new urban experience HIGHRISE GLASS Getting the job done FAIRBROTHER CONSTRUCTION The quality way GENERAL CONCRETE Anything and everything concrete WESTRADE CONSTRUCTION LIMITED Building with confidence PRINCIPLE PROPERTY GROUP HIGH RISE
AUGUST 2024 Industry INNOVATIONS MODERN & ENVIRONMENTALLY FRIENDLY TOILET SOLUTIONS
THE CONSTRUCTION SOURCE CANADA Water connection not required Requires little space No odour Easy installation No frost protection needed Secure for children ash to be emptied No waste handling, only and more Bunkies, For Home, Cottages, Shops, 3 - 4 visits per hour High capacity Propane&Electric models ABOUT CINDERELLA ECO GROUP Cinderella Eco Group is a family-owned company located in the north-western coastal community of Midsund in Romsdal, with deep roots in the beautiful Norwegian fjord-landscape. We have more than 20 years’ experience with the Cinderella Incineration Toilet, a water-free, ecological solution for the management of toilet waste. Cinderella, the natural first choice for those who place high demands on quality and functionality. HIGHLIGHTS OF INCINERATION TOILETS:
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Dreams to reality
Kingsgate Luxury Homes is a multi-award-winning custom home builder based in Toronto, Ontario. According to founder and owner Afshin Shirradeh, their specialty is “turning dreams into luxurious, meticulously crafted realities.” “We specialize in luxury custom homes, and we treat each project and client with the importance they deserve,” Afshin says. “Our comprehensive suite of services is meticulously tailored to guide clients through every step of your custom home building journey,” he explains. “From initial design concepts to construction and final finishing touches, we provide clients with the expertise and support needed to make their dream home a reality.” “With meticulous planning, expert craftsmanship, and stringent quality control, we bring our clients’ vision to life, exceeding industry standards and their expectations. Our goal is to deliver them a home that not only meets but also surpasses their dreams.” Since forming in 2011, Kingsgate Luxury Homes has successfully achieved their goal on a continuous basis. Over the years, they have completed over 100 exceptional new homes and renovations to a long list of satisfied clients. In that time, their excellence has been consistently recognized in the form of positive customer reviews, glowing testimonials, and hard-earned industry awards. In recent years, in particular, Kingsgate Luxury Homes has won a string of prestigious industry accolades. Their commitment to quality, innovation, and client satisfaction has been acknowledged with honours such as the ‘Consumer Choice Award’ for the years 2021, 2022, and 2023, as well as the ‘Top Choice Award’ for 2022 and 2023. They have also won award AUGUST 2024
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categories including ‘Best Overall Custom Home’ and ‘Best Custom Home over $1 million.’ Furthermore, the company’s commitment to exceptional client service and satisfaction in custom homebuilding has been recognized by websites such as ‘Houzz’ and ‘HomeStars.’ For example, from 2000 to 2023, they earned the ‘Best of Houzz Service Award’ four years running. In 2022, they were proud to be the recipient of a ‘Best of Homestars Award.’ Most recently, they won the 2024 ThreeBestRated® Award in the category for ‘Best Home Builders’ in the Toronto region – an award they have now won consecutively every year since 2021. “All of the awards we have won including this ThreeBestRated Award stand tall as a strong testament to our commitment and dedication to exceptional service to every client who chooses us,” Afsin says. “We are always grateful for all the achievements and looking forward to achieving more with the same commitment and willingness to learn new things in the industry.” AUGUST 2024
An all-encompassing solution These days, Kingsgate Luxury Homes delivers bespoke custom homes and major renovations to clients across the Greater Toronto Area, in cities such as Toronto, North York, Mississauga, Markham, Richmond Hill and beyond. In terms of their size and scope, their projects can range anywhere from 2,500 square feet to 30,000 square feet. No matter the scope, however, each and every project is truly one-of-a-kind, all the way down to small vanities in the basement. “Every single item in the house is custom,” Afshin says. “We don’t buy anything pre order or prefabricated. Everything is custom. That’s why no two of our houses look the same. Every single one is different. That’s also part of why we get so many awards.” Another reason Kingsgate Luxury Homes is so acclaimed is the thoroughness of their process, and the way they guide clients THE CONSTRUCTION SOURCE CANADA
through it step-by-step. They recognize that the journey of setting up a home – though thrilling and rewarding – is often accompanied by considerable effort and complexity. That’s why they have designed their array of services to streamline and simplify the homebuilding process, making it a less daunting and more enjoyable experience for their clients. “At Kingsgate, we offer an all-encompassing solution for our clients’ home needs,” Afshin reiterates. “From the initial concept to the final move-in, including luxury custom home construction, major renovations, detailed floor plans, and elegant interior design, our expert team ensures every aspect is seamlessly managed under one roof.” The first step of the company’s “simple, yet effective” process, according to Afshin, is to understand the client’s vision. To achieve that understanding, their team takes the time to sit down with the client and discuss in detail their lifestyle, their preferences, and their aspirations. “This foundational step ensures that every aspect of their home is a reflection of their personality and dreams, setting the tone for a truly customized building experience,” Afshin explains. From there, the company proceeds to the design and planning phase, where their talented architects and designers work with clients to transform their vision into a tangible plan. In that phase, they create a detailed blueprint encompassing all aspects of the project, ensuring the layout, functionality, and aesthetics all “align perfectly with the client’s desires.” This collaborative process, Afshin says, involves “frequent consultations and revisions to achieve the perfect design.” AUGUST 2024
However, a design can only be described as “perfect” if it’s within the client’s budget. If the client can’t afford to build it, it doesn’t matter how good the design is, they will end up disappointed. That’s why Kingsgate Luxury Homes’ invests a lot of time and effort into the next step of their process, the budgeting and proposal step. “Transparency in budgeting is crucial,” Afshin says. “We provide a detailed financial outline, giving clients a clear understanding of all project costs. Our proposal is comprehensive, covering every aspect of the construction process, from materials to labour, ensuring clients have a complete picture of the investment involved in bringing their dream home to life.” Once the planning is complete and the budget agreed upon, Kingsgate then proceeds to the construction phase, where their builders and project managers – led by Afshin himself – ensure “meticulous attention to detail” every step of the way. Every step of the way, they also conduct thorough inspections and abide by rigorous quality control measures. “Quality is at the heart of what we do,” says Afshin. “When we build a home, we ensure that every aspect not only meets but surpasses the highest industry standards, guaranteeing excellence in every corner.” The final step, Afshin says, is the most rewarding – as that’s when they complete and handover the new home to their client. Before doing that, they conduct a comprehensive review to ensure “everything is perfect and to the client’s satisfaction.” “The handover process is carefully managed, ensuring a smooth transition as the client steps into their beautifully crafted custom home, ready to create lasting memories.” THE CONSTRUCTION SOURCE CANADA
All under control Kingsgate Luxury Homes’ history of acclaim is a credit to multiple factors, including their seamless design-build process, their stringent quality control, and their uncompromising commitment to customer satisfaction every step of the way. Then there are the relationships the company has built with local subcontractors and suppliers – Afshin says those relationships have been vital to the company’s success over the years. Many of the company’s relationships with suppliers and subcontractors go back many years, Afshin explains. He says they are very selective about whom they work with, but once they find a partner who proves to be reliable, Kingsgate strives to work with on a continuous basis. One example of a trusted supplier is CopperLeaf Windows and Doors, based in nearby Vaughan. Like Kingsgate, they are a AUGUST 2024
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company focused on providing customers with top quality products, services and support. They constantly strive to meet and exceed client expectations in everything they do, and they are constantly expanding their products and services offering to better meet their clients’ needs. Moving forward, the vision for Kingsgate Luxury Homes is to continue collaborating with companies like Copperleaf, as well as other companies who share their values and commitment to quality. Together with those partners, they want to continue delivering exceptional-quality, awardworthy homes for satisfied clients. According to Afshin, achieving that goal means not growing too much bigger. Currently, he is able to personally control pretty much every facet of every project, and that’s the way he likes it. “I’d rather do one big projects than three small projects,” he explains. “I want to be able to have control over everything. That way, I can make sure everything is perfect and the client is getting exactly what they want. That’s the way I like to do things. I don’t want that to change.” AUGUST 2024
For more on Kingsgate Luxury Homes, their range of services, their past projects, and their long list of industry awards – and to get in touch with Afshin and his team – visit https://kingsgateluxuryhomes.com/ THE CONSTRUCTION SOURCE CANADA
Precise Projects has been providing homeowners with the highest levels of craftsmanship and design since 2006. From their home base in Dundas, Ontario, they build dream spaces in their hometown, Flamborough, Ancaster, Hamilton, Burlington, and beyond. As led by owners Rick Wiersma and Braden Lomanto, they are passionate about building, renovating, and improving homes, and they are committed to building lasting relationships with clients through quality, integrity, and trust. Rick, a carpenter by trade, founded Precise Projects in 2006. He has personally been involved in the building industry since he was a teenager, acquiring decades of hands-on experience in homebuilding and renovating. Braden, meanwhile, has an engineering degree from Western University, specializing in project execution. Prior to joining Precise Projects, he worked with a Toronto-based tech accelerator’s global ops team and as a project engineer with a leading EPCM firm executing large-scale projects across North America. Rick and Braden joined forces in 2019 after Rick obtained the company’s first large-scale project, which came to be known as ‘the Copetown Ranch.’ The homeowners were moving back to Ontario from Alberta with a dream of rebuilding their old farm home. While living out West, the homeowners frequently travelled to Montana and fell in love with the timber frame designs – so much so, they even purchased a timber frame getaway home. Looking to bring back this mountain home aesthetic, they quickly realized that a complete new home design and build was the only way to properly bring their timber dream to Ontario. Around the timing of this project, Rick was looking to scale Precise Projects into larger projects, AUGUST 2024
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focused on complete custom homes. With Braden’s experience in project execution and first-hand look inside the start-up world, Braden said the partnership just “made sense.” “That’s when I joined forces with him,” Braden says. “Once we finished this first home build, we decided we made a very good team that can offer true craftsmanship to our homeowners.” In the years since, Precise Projects has made a name for themselves for their ability to deliver projects of that calibre and specificity. According to Braden, “our claim to fame is how particular we are with every detail.” Precise Projects is well known for the open, honest discussions they have with their clients. They hear too many stories about homeowners being disappointed by builders who make decisions without their input, and creeping build costs end up exceeding the homeowners financial comfort level. “Our focus is on projects that are built right with transparency into our build costs,” Braden explains. “We have real budget conversations with the homeowner right from the start. We do that so our homeowners have a real understanding of what they will spend at the end of their home builds with us.” Honesty and transparency works in Precise Projects’ favour, says Braden. “I’ve gained projects based on including everything from the portable toilet dropped off on day one to the final site cleaning. We set a realistic expectation for the homeowners and they are free to add new work as they feel comfortable to do so.” AUGUST 2024
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Precise Projects targets three to five home builds or high-end renovations every year, says Braden. One of their most recent builds was secured from another homeowner seeing the execution quality of the Copetown Ranch project. The company’s latest build was another timber frame build titled the “The Timber Farmhouse” which utilized “a lot of timber and reclaimed material,” says Braden. “We incorporated multiple barn beams from the homeowners’ family barn, as well as reclaimed hemlock wood floors that came from a 150-year-old barn in Ontario.” According to Braden, Precise Projects has developed a unique skillset on how to bring rustic and timber elements into new homes. He feels those elements are less common in modern builds and his team’s ability to incorporate them sets them apart: “Timber builds are more complicated. There’s a lot to think about in the planning stages that are not as clear cut as a typical all-lumber framed build,” he explains. “These are the things that set us apart. We see this as a neat challenge. We’ve been able to set ourselves apart on the execution of these types of complex projects.” That particular project home had “a balanced country and rustic feel that met in the right way” Braden says. It was full of unique details, including “the little dream pieces the client wanted, like two fireplaces built out of their original barn foundation stone.” To bring projects like this to life, Precise Projects embraces modern building tools such as project management software like Buildtrend that manage both site and office activities. As far as their use of technology in their project homes, Braden says that depends entirely on the “homeowners’ appetite.” He believes that while they can do anything the homeowners dream of, “there are cost-effective ways to improve any home beyond the latest trends in the market.” He believes in sharing practical building knowledge and best practices, so homeowners are making informed decisions that are meaningful to their builds. AUGUST 2024
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Building relationships across the board Trades are everything to Precise Projects business. “We lean on our trades,” says Braden. “We don’t pretend to be experts on everything. I want to get information from the source.” One example of such a partner is Timeless Timber Carpentry. They are a team of carpenters with a mission of reviving lost building techniques and integrating them with traditional, classic, and modern architecture. They can build virtually anything with wood, and on every project, they insist on the highest quality and authenticity. Another example is Yvon Insulation, an established insulation contractor based in Burlington. They are a company equipped with more than 40 years’ experience installing a variety of insulation products in both the residential and commercial markets. On residential projects, they are known for working efficiently and effectively, and for providing clients with a high level of knowledge THE CONSTRUCTION SOURCE CANADA
to support projects in a way that best serves the home. Once Precise Projects finds committed partners, they strive to build lasting relationships based on mutual respect and trust. “When we take care of our trades, they want to work with us, they want to do a great job, and they want to come back and service their own work/products in the future,” says Braden. “We have high expectations of our build team,” he adds. “We expect a high attention to detail. We push that level of excellence everywhere – we expect it of our staff, and we hold our subtrades to that as well. ‘Precise’ is in our name and it needs to be who we are and how we separate ourselves from others.” “We encourage independent thinking,” he continues. “I often ask our trades and site team what they think we can do better as a building company. I want everyone pushing themselves and each other in the interest of better serving our home projects.” Precise Projects’ attention to detail has resulted in a lot of repeat and referral work from previous homeowners. “Our clients trust us and that’s number one,” says Braden. “When you’re working on somebody’s home, it’s so personal,” he adds. “You have to take time to give them what they need. When it becomes just a business transaction it becomes a difficult relationship.” Precise Projects is gearing up for several new home builds in 2025, including some marquee projects in their hometown. Braden feels proud to be able to work locally and contribute to every community they work in by simply building better. When Precise Projects completes a build, they’re showing potential clients proof of what they can achieve, says Braden. “In five years, I’d like to be consistently finishing three custom homes a year. I want to focus on homeowner relationships and grow the business the right way. We want to be an elite level builder that’s hard to compete against.” AUGUST 2024
For more on what Precise Projects, their process, their range of services, and their past projects – and to get in touch with Braden, Rick, and their team – visit https://preciseprojects.ca/ You can also find the company on Instagram at @preciseprojects THE CONSTRUCTION SOURCE CANADA
Celebrating 40 years of success
Since forming in the basement of founder Ken Onsowich in 1984, Dynasty Bathrooms has grown to become one of the leading providers of home renovation services to the Winnipeg, Manitoba market. Working out of two expansive showrooms in north and south Winnipeg, they offer clients a one-stop-shop for all their bathroom renovation needs. From flooring to lighting and everything in between, they carry products to suit any style any budget. They also employ their own installers who provide quality workmanship and professional installation, with no job being too big or too small. Tina Driscoll – Ken’s daughter and vice president of the company – says her father and his partner started the business 40 years ago, meeting clients in their homes, selling bathroom construction products and doing small installation jobs. A few years later, they moved into a building in north Winnipeg. Tina joined the family business in 2007 and later became a partner in 2017. Tina now holds the torch since Ken’s passing a year ago. Dynasty Bathrooms’ larger North Winnipeg showroom comprises over 10,000 square feet of showroom and warehouse space at 369 Logan Ave., and has served as the company’s home base for decades. The company opened a second showroom in 2017 which offers over 5,000 square feet of inspiration with a design centre, large array of custom-built features for home renovations, and a large section focused on kitchens. Both showrooms are open to the public as well as contractors and designers and showcase thousands of items and displays. Between the two showroom locations, Dynasty Bathrooms has over 25 bathroom suites set up to simulate an entire bathroom and provide a visual image within a home setting. These display suites range from no threshold walk-in tiled showers to acrylic tub/shower units to freestanding tubs with spa-like features, just to name a few. AUGUST 2024
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Dynasty Bathrooms also has a smaller division within the company that does kitchen renovations. In their showrooms, they also have fully-realized kitchen suites, which showcase a variation of style from traditional to modern and include many of the new features available for function, efficiency, organization and ease of use. According to Tina, the quality of their showrooms is a major part of what sets Dynasty Bathrooms apart. She believes clients highly value the ability to come see products in person, and in particular they value seeing how they look and feel in an actual bathroom setting. Clients also value the opportunity to talk face-to-face to knowledgeable sales consultants – and Dynasty Bathrooms’ consultants are among the most knowledgeable in the city. Another point of difference, Tina adds, is the company’s reputation, which they have cultivated carefully over their long history in business. To bolster that reputation, they have acquired many accreditations for service and excellence. For example, they are members of the Manitoba Home Builders Association, RenoMark, the Canadian Home Builders Association, and they are a Certified Master Renovator. The company also carries an A+ rating with the Better Business Bureau, and Tina personally sits on the board of RenoMark. Over the years, Dynasty Bathrooms has also been repeatedly recognized by their peers in the industry in the form of awards and accolades. “We are proud to have won multiple MHBA ‘Renovation of the Year’ awards over the years in both bathroom and kitchen design and AUGUST 2024
installation,” Tina says. Recently, the company completed a project that is up for a renovation award later this year. “We’re proud of that one because one of our junior estimators got this large job – a complete bathroom valued just under $100,000. It’s a feather in our cap to have a junior estimator execute this major project from start to finish with no major hiccups and the outcome was just beautiful.” In Tina’s view, Dynasty Bathrooms’ ability to deliver award-worthy quality – and avoid hiccups along the way – is largely a credit to the relationships they have built with their vendors and supply partners. “We’re considered to be a boutique showroom, we’re not a wholesaler per se,” she explains. “We pride ourselves on using businesses that will take us under their wing and let us purchase their products direct.” Working with products that use a lot of water means Dynasty Bathrooms keeps up on green initiatives. “We try to go eco friendly whenever we can with low flow toilets and shower heads,” Tina says. The paints they use are eco friendly as well. Dynasty Bathrooms also forms strong relationships with employees internally. They currently have 16 staff members and are in the process of hiring more. “We’ve heard in the past that everyone likes our team,” says Tina. “We have a new influx of new faces and fresh ideas and I think that’s the biggest coup for Dynasty. Having that fresh perspective and having something new to look forward to, holds the team together.” In order to earn that employee loyalty, Dynasty THE CONSTRUCTION SOURCE CANADA
Bathrooms does their best to help their staff do their jobs efficiently and safely. As an example of that, Tina cites a new tool they added to their inventory: the iQ Saw, which they purchased in order to more efficiently install large format floorto-ceiling tiles. The panels they install can be 96 inches tall and the installers needed a machine that could cut the panels without cracking them – the iQ Saw was the answer. The iQ Saw also operates without water, making the site cleaner. Many of Dynasty Bathrooms’ team members are set up with training to assist them to be the best they can be at their jobs. They are provided with everything from forklift and first aid training to ongoing product training sessions and extra courses, such as aging in place/limited mobility courses. That continuous education ensures they are capable of assisting with all aspects of home renovations. AUGUST 2024
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Keeping the legacy going Later this year, Dynasty Bathrooms will be celebrating their 40th anniversary. As part of this monumental event, they will be hosting a function at their south Winnipeg location, bringing preferred vendors, customers, the team, previous retirees, neighbours, family and friends together for a catered event. They will be hosting a customer appreciation event a few days after, where there will be games, prizes, and great deals. As part of that event, the company will also have a “super truck” on site that races at the Victory Lane Speedway, which is Canada’s largest high-banked dirt oval race track. That truck has a lot of meaning for Dynasty Bathrooms, as founder Ken Onsowich was “really big into racing,” Tina says, and he started sponsoring a truck at Victory Lane about 15 years ago. The company also sponsors a Sprint Car that races mostly in the United States. Ken ended up really enjoying his involvement in the sport and the raceway, to the point that he THE CONSTRUCTION SOURCE CANADA
purchased his own second truck and started the ‘Gotta Go! Race Team.’ In 2023, Ken was even inducted to the Victory Speedways Hall of Fame. In recent years, Dynasty Bathrooms has also marketed their business in other unique and personal ways. Tina, for example, is passionate about working with dog and cat rescue organizations, and Dynasty Bathrooms now hosts two rescue events with a local organization annually. “In the spring we do something we call ‘Meowers and Showers.’” Tina explains. “I partner with local rescues and they bring in adoptable cats/kittens, with the expectation that they can find their forever home. In fall we do ‘Barks and Bathtubs’. We try to fill the bathtubs in the showrooms with treats and food for a dog rescue organization. We do sell showers and tubs, so why not? It’s fun.” Moving forward, Dynasty Bathrooms’ goal is to continue to stay connected to their community through innovative marketing initiatives and partnerships with locally-impactful organizations. They also intend to continue building on the foundation that Tina’s father first laid 40 years ago and get bigger and better as a company. In particular, they hope to keep expanding their market share among DIYers, smaller contractors, and smaller designers, as they believe they are a strong fit for those client types. “We’ve been building that market the past fourto-five years,” Tina says. “Because we can offer a more personalized service, we get the small guys with a team of one or two come in to our showroom with their customers. We can sell them the products directly, and they benefit because they get a bit better price and that personalized family-type service.” AUGUST 2024
For more on Dynasty Bathrooms, their complete range of products and services, their current sales and promotions, and to contact Tina and her team of bathroom experts, visit https://dynastybath.com/ THE CONSTRUCTION SOURCE CANADA
V2R Group is a multi-generational, family-ownedand-operated construction company servicing Toronto and the Greater Toronto Area. With over 40 years’ experience, they are a leading general contractor specializing in the expert management of small, medium and large-scale projects. Throughout their history, they have developed a strong in-house team and an extensive network of trusted subcontractors, as well as strong relationships with clients, designers, architects, and engineers. As a result of those relationships, they are able to ensure every project receives the attention to detail required to bring clients Vision 2 Reality. “Our deep-rooted commitment ensures integrity, trust, and exceptional quality,” says Jesse Payne, one of the second-generation leaders of the company. “With decades of experience, we blend tradition and innovation, adapting to industry changes while maintaining strong values.” “Our longstanding partnerships with our subcontractors, nurtured over decades, speak volumes about our commitment to precision and excellence,” adds Josh Payne, also a secondgeneration leader. “At V2R Group, we are dedicated to redefining construction standards and delivering unparalleled results.” V2R Group was first formed by Jim Payne – Jesse and Josh’s father – in the 1980s. Even before starting the company, he came from a deep background in construction and carpentry, as the Payne family has been in the carpentry trade for generations. “Our dad, his dad, his dad’s dad, and so on – pretty much all the men born on the Payne side end up being carpenters,” Josh says. “Our uncles and cousin are no exception to that rule. Our family brings a wealth of knowledge and skills to the table.” AUGUST 2024
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Jesse and Josh, for their part, grew up raised on a farm. There they learned from an early age that “there is pretty much nothing you can’t fix or figure out.” “Growing up on a farm, you have to know how to be a ‘jack-of-all-trades’ and a ‘MacGyver’ at fixing things,” Josh says. “You’re taught that you have to problem solve on your own, no one else is going to come bail you out. That’s a big part of what drives us as a family. There’s no giving up with us. We have the mentality that ‘there’s nothing you can’t do.’” Both Josh and Jesse have worked at the family business on-and-off since they were kids. Josh recalls being 13 years old and being taken to job sites all summer long. He now has at more than 20 years’ experience in the business, while Jesse has been there for more than 18 years. Their father Jim, who remains a background partner in the business, has at least 50 years of experience behind him. Now at V2R the tradition continues with the 3rd generation of family members serving their apprenticeship in pursuit of red seal certifications. These days, under Josh and Jesse’s leadership, V2R Group provides a full range of construction services to clients throughout the Greater Toronto Area, including office build outs, commercial renovation, building restoration, design services, and building consultation. Their team has extensive experience in transforming commercial spaces into functional, innovative environments that exceed their clients’ expectations. They also specialize in sustainable construction practices, incorporating eco-friendly materials and energyAUGUST 2024
efficient solutions into their projects. Over the years, V2R Group has transformed over a million square feet of old buildings into energyefficient, purpose-driven spaces while following strict standards of quality and safety. In addition, they have built out hundreds of medium to large offices and suites for an array of clients spanning the medical, corporate, tech, finance, and other sectors. According to both Jesse and Josh, there are a number of factors that set the company apart in their niche. One of the main factors would be the company’s long history and track record of successful projects – all of which, Josh says, “highlight our commitment to quality, craftsmanship, and attention to detail.” V2R Group is also committed to fostering longterm relationships with all stakeholders, including clients, employees, and suppliers. Jesse says that commitment also sets the company apart. When it comes to customers, for example, he says they demonstrate it by taking a “customer-centric approach that prioritizes clear communication, personalized service, and collaboration.” As a result, they formed some repeat relationships with clients that predate Josh and Jesse’s involvement – which are clients well maintained. A lot of V2R Group’s team members are similarly longstanding, with many having been with the business for 10-plus years. In Josh’s experience, “this level of shared commitment is nearly unmatched in the sector.” He credits that commitment to the “dynamic environment” they offer employees, “with diverse projects across THE CONSTRUCTION SOURCE CANADA
various sectors.” “Our team can develop their skills in construction, project management, and design while enjoying opportunities for career growth within a supportive culture, and we pride ourselves on the ability to effectively build a strong, efficient team.” he explains. “Our projects include innovative architectural designs and building technologies which provide employees with the chance to work on cuttingedge projects,” he adds. “And we prioritize our employees’ well-being and we offer competitive benefits. Our team takes pride in their craftsmanship and see tangible results as they transform spaces. Overall, working for V2R Group in Toronto provides a rewarding career path with opportunities for personal and professional development, community impact, and a positive work environment.” V2R Group also highly values their relationships with their suppliers. Jesse calls those partners “integral to our business.” “They facilitate access to materials, expertise, and equipment which is crucial for project success. Collaborating closely with suppliers ensures quality, timely delivery, and cost-effectiveness ultimately mitigating risks, such as material shortages or logistical challenges, minimizing project disruptions.” “Additionally, partnerships foster innovation and sustainability, enabling us to meet client demands for eco- friendly solutions and advanced technologies. By negotiating favourable pricing agreements and optimizing logistics, V2R manages costs effectively, enhancing profitability to ensure we maintain client satisfaction in Toronto’s dynamic business landscape.” The importance V2R Group places in their supply chain relationships is reflected in the longevity of those relationships. According to Jesse, the company has been working with “most of our same subcontractors for pretty much as long as we’ve been in business.” “We’ve been nurturing these relationships for the entirety of our time being in business, and we all work hand in hand to make sure that the job gets done,” he says. AUGUST 2024
Pushing the boundaries As a recent example of what V2R Group is capable of, Josh and Jesse point to their ongoing transforming of the former Cooper Canada sporting goods factory at 501 Alliance Avenue. That project has involved completely gutting and renovating all floors of a 380,000-square-foot facility while targeting LEED Platinum certification. The finished product will have new window openings throughout, new elevators, a front entrance atrium, new stairwells, as well as all new offices. In terms of green initiatives, major features of the project include: geothermal HVAC; a 300 KW solar farm on the roof; a high SRI roof made from locally-crushed, white marble; high level of insulation to roof and walls; low consumption lighting and electrical design throughout; and heated sidewalks and parking areas utilizing excess heat through geothermal energy. In the future, there also plans to add a storm water harvesting and retention system that filters and uses the water to do things like flush toilets. THE CONSTRUCTION SOURCE CANADA
Originally, that Cooper Canada factory was built in two stages – a one-storey section was built in 1965, and a four-storey section with full underground parking was added 10 years later. Taking such an old building and turning it into a modern, green, high-end office building has been quite the challenge for V2R Group, but they have found it to be a rewarding challenge so far. “We’re pushing the boundaries of even a new modern green building,” Josh says. “We’re basically leaving no stone unturned. It’s going to be an absolute showstopper when we’re done.” The client on that project is Strashin Developments, a longstanding partner of V2R Group. Josh credits the project’s success to date to the closeness of the two firms. He says they work so well together because Strashin trusts them – they allow them to be creative, and incorporated innovative construction methods, as they know at the end of the process they are going to get a high-quality build. “They can rely on us to deliver quality, and that’s a big part of what they like about us,” Josh says. “They know they’re not going to have to go through an extensive deficiency list afterwards. There might be the odd little thing here and there, but they know they’re going to get good quality the first time. That’s why we get so much repeat business, not just from them but from every client we work with.” Moving forward, V2R Group’s goal is to first and foremost continue fostering that loyalty among existing clients – while they grow and add some new clients to the mix, so long as they don’t risk compromising their quality or customer service along the way. “There’s always room to grow so long as we don’t AUGUST 2024
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sacrifice any quality measures,” Josh says. “That’s important to us, as long as we can grow without sacrificing what makes us special.” The brothers have determined that growth is likely going to happen in multiple ways. Geographically, for example, they plan to expand their service radius, tapping into new markets and building a reputation for excellence in different parts of Ontario. In terms of their capabilities, meanwhile, they intend to expand their service offerings to include new services such as facility management. They are also forming strategic partnerships with other construction firms and developers, “creating new opportunities for collaboration and growth.” “To achieve these goals and realize our plans for growth, our company will maintain our focus on our strong reputation for excellence and quality, we’ll maintain good relationships with clients and stakeholders, and we’ll stay ahead of industry trends and technological advances,” Josh concludes. AUGUST 2024
For more on V2R Group and their capabilities, and to get in touch with Josh and Jesse and the rest of their expert team, visit www.v2rgroup.ca THE CONSTRUCTION SOURCE CANADA
A Better Way to Invest
The Goldman Group is a premier real estate investment, development, and property management company based out of Boston, Massachusetts. Founders and managing partners Charles and Ari Goldman started the company with a dream – to create an integrated real estate business with the knowledge, experience, and integrity to provide clients with “a better way to invest.” Today, The Goldman Group is involved in every stage of a property’s journey – from its purchase, to its development, to its management, rent, or sale. This integrated approach sets the firm apart, enabling it to utilize knowledge and connections across multiple industries to maximize efficiency, savings, and profits and, ultimately, to provide investors with consistent, above-market returns. “At the core of our philosophy is the recognition that all sectors of real estate are interconnected, a recognition that permeates and strengthens every component of our company,” Charles says. “Our first-hand knowledge and oversight of architecture and construction informs our underwriting process and allows us to provide clients with significant savings on the building’s design, improvements and long-term maintenance,” he explains. “Our background and experience in property management improves our ability to manage a wide array of asset classes prior to and during construction as well as after stabilization. We offer our clients experienced in-house property management rather than unloading that role to a third party.” “This approach ensures that every component of the process is driven by the same shared goal: to serve the interests of our clients.” Charles’ personal interest in architecture and AUGUST 2024
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development dates back to when he was younger and loved playing with Legos. Little did he know that his Lego hobby would one day inform his career. At the beginning of his professional career, Charles connected the dots while working a summer internship at a Boston-based property management company. Not intending to pursue real estate before that summer, Charles quickly realized he found his calling. That summer internship turned into a four-year job, where Charles’ responsibilities constantly evolved. Catching the attention of his superiors with his can-do attitude and committed work ethic, Charles, who started working in the leasing department, quickly transitioned into a property management role. Soon after, he was also trusted to oversee a variety of construction projects for the company. Charles realized how much overhead in construction came from outsourcing projects to a third-party general contractor, so he took it upon himself to become a licensed general contractor to save the firm money. Years later, Charles and his brother, Ari – who also had a background in real estate – partnered to develop their own firm where the concept for The Goldman Group was born. In addition to laying the groundwork for a vertically-integrated company – one that could develop, construct, and manage assets all under one company – Charles and Ari had a strategy pertaining to what kind of opportunities they wanted to pursue. The Goldman Group originally focused on identifying underutilized commercial buildings, which were often selling for a huge discount compared to their replacement cost and presented themselves as ideal opportunities for adaptive reuse to apartments or mixed-use. “Our goal was to find opportunities with unrealized potential,” Charles explains. “Of course, that’s AUGUST 2024
what everyone’s looking for, but our niche was specifically finding buildings that had fallen out of use for one reason or another, oftentimes vacant or abandoned, that lent well to residential conversion. We looked for buildings with solid bones, in strong or growing residential markets, and with conducive layouts for apartments. What we found was surprising: These properties often sold for pennies on the dollar compared to their replacement values, and we were able to utilize what was already in place in a way that cut down on both the cost and timeline of redevelopment.” “We started off with that investment strategy,” he continues, “and, after a few years, that became our niche.” In recent years, the company’s investment strategy has become more defined. The Goldman Group now focuses on the redevelopment of buildings listed on the National Register of Historic Places, which is a database of properties throughout the United States that have been deemed worthy of preservation for their historical significance. In addition to the benefits mentioned above, properties on that list are entitled to substantial incentives from the federal government and sometimes state governments as well. “What’s amazing about this program,” Charles explained, “is that it allows us to take on incredibly unique projects that wouldn’t otherwise be financially feasible. Most of The Goldman Group’s projects are located in Massachusetts – though they have also done projects in New Jersey, Connecticut, and Rhode Island, and are currently considering projects in Maine. Most recently, The Goldman Group purchased the landmark and iconic AT&T Tower in St. Louis, Missouri. In response to the project in Missouri, Charles THE CONSTRUCTION SOURCE CANADA
shared, “That one is a little outside of our typical purview. But, as a firm, we are always looking to grow and eventually to have projects throughout the country.” The Goldman Group mainly looks for redevelopment opportunities with at least 200,000 square feet of space, focusing on creating rental units, which they build, hold, and manage all in-house. “The different divisions and facets of our company really complement each other,” Charles explains. “For example, if a company is only involved in the construction of a project, they don’t necessarily have a care in the world for the longevity of the building. If they aren’t involved in managing it once the project is finished, they might look to cut corners, reduce costs, and they might not give the kind of attention to detail that the same developer would if they were also involved in managing the building.” Because The Goldman Group is involved in the long-term management of all their buildings, Charles says they go the extra mile when developing them. “We make sure to choose finishes that are durable and that can stand the test of time,” he says. “We make sure to be very conscientious of circulation and amenity spaces. We give considerable thought to the experience that residents will have living in the building. We care so much for that. We’re constantly asking ourselves: ‘What would this look like and how would this feel? Would someone enjoy living here? Would someone be proud to say that they live in this building?’ We take a lot of pride in our work.” Later, when managing the property, The Goldman Group is better prepared to address any issues or questions that may arise because of their intimate knowledge and familiarity of the building. “I think one of the greatest benefits of selfperforming the construction is that we know the building better than anyone else could, and that makes it much easier to manage,” Charles says. “I think that contributes to having more positive relationships with tenants. It might also contribute to why we experience less tenant turn-over relative to a lot of other management companies.” AUGUST 2024
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