channels. This control ensures alignment with our intended brand portrayal and facilitates swift turnover on digital projects, underscoring our commitment to consistency in maintaining our online brand presence.” Even more important than their market approach, however, is their complete design service offering. Under one roof, they can provide services including architecture and planning, interior design and decorating, structural engineering, mechanical engineering, and landscape architecture. Providing that complete offering has always been Alex’s goal, and over the years he’s carefully assembled a team that can manage it. Granted, that team is still growing, so FDA still has to rely occasionally on “complementary design entities.” Fortunately, Alex and his team have formed some very close relationships with those entities, and from the client’s perspective, they can work together seamlessly as if they were one company. For clients, that simplifies the process considerably. “For clients, there is one point of contact,” Alex explains. “All communication flows through FDA so we can orchestrate the design and construction administration process effortlessly; limiting frustration and uncoordinated efforts experienced elsewhere.” “They just have to make one phone call,” he elaborates. “If they want to make a change, if they want to talk about a revision, they just have to talk to me. If that change affects the structural engineering or the interior design, we can figure that out immediately. We don’t need to wait to get in contact with another company.” Furthermore, there’s the firm’s passion for sustainability and the environment – Alex says that is yet one more point of difference. In his words, “we are committed to integrating green initiatives throughout our projects whenever possible to minimize environmental impact and enhance overall sustainability.” “Our approach involves incorporating energyefficient technologies – such as ensuring mechanical systems are of the highest quality – and implementing innovative design strategies that prioritize environmental responsibility and ensure that the design meshes with the existing nature. We strive to create spaces that not only meet the functional and aesthetic needs of our clients but also contribute to a more sustainable future. Our team is dedicated to staying up to date with the latest advancements in green building practices.” APRIL 2024
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