full production on their first production line. According to Dustin, “now is the perfect time for us to be doing what we’re doing.” The construction sector has historically been resistant to change and slow to adapt new building techniques, but Dustin says that hasn’t been an issue for PLAEX, “because this is when the change of guard is happening.” “All the boomers are retiring from the industry, and the younger business owners – my generation, give or take five or 10 years – are starting to take over businesses now,” he explains. “A lot of us understand the need to be sustainable. We see the market opportunities around sustainability. It’s the issue of the hour. All these pollution and waste issues are a big focus of today. People are looking for solutions.” What sets PLAEX apart is not only the sustainability and waste-reduction, however. The ease and simplicity of their technology is also a major selling point. Compared to traditional building materials and techniques, building with PLAEX requires a lot less building time and a lot fewer steps. Their interlocking block construction is very easy to use and can be taught to contractors through DVD and YouTube videos. In a recent testing video found on their YouTube page, the PLAEX team demonstrated how a PLAEX wall can be built, taken down, and built again in the same time it takes to build a cinder block wall. Also, steps such as siding can be eliminated, because their bricks can be finished with interlocking panels, producing a siding-like appearance (with more finish options set to be THE CONSTRUCTION SOURCE CANADA
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