their innovation. (Of course, he also credits that loyalty to their customer service and the way they cater to their customer’s needs.) New Trend’s innovation also keeps employees interested, Joe believes. He says the company has historically been very successful at retaining team members, and he believes the fact that the company is constantly doing new and interesting things helps with that retention. New Trend also has some longstanding relationships with suppliers, who play a key role in facilitating the company’s innovation. One key supplier, for example, is Taiga Building Products – a leading independent wholesale distributor of building materials with distribution centres all across Canada and the United States. They are a longstanding company that dates back to 1973. Throughout their history, they have been committed to operating with integrity, to creating value for all their stakeholders, and to consistent innovation. Their vision is to be North America’s most reliable and efficient distributor of building products – making them an ideal partner for a company like New Trend. MARCH 2023
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