Trying new things In the early years, New Trend’s creativity was unique in the fencing industry. Since then, like their company name suggests, they have inspired other businesses to expand their imaginations and introduce new product lines. New Trend continues to stay a step ahead, however, by investing heavily in research and development and by continuously asking themselves what they can do better. “A lot of companies just want to do what everyone else is doing,” Joe explains. “They want to do the same old same old. They don’t try to reinvent products. They just stick to what’s there.” “We believe you have to experiment,” he says. “That’s what we do at New Trend. We prototype, we try new things.” New Trend also provides a wide range of product types, as they want to be able to provide “variable solutions to people’s problems,” Joe says. That means selling everything MARCH 2023
RkJQdWJsaXNoZXIy OTYzNTg=