build relationships with them. We answer their questions, and if we don’t know the answer to something, we make sure we search it out, we speak to the proper people and get the customer the information they need.” In addition to their personal customer service, Rachel believes that Advanced Building Materials is also set apart by their product selection: “We strive to sell materials that you would not normally find at a big box store,” she says. “We focus on product quality and ease of installation. We really care about what we’re selling to our clients. We want to make sure the products we’re selling are going to last and are going to meet the client’s needs.” “We don’t want to have to run around and look after quality issues down the line,” Norm adds. “We don’t have the time to do that so it’s important for us to only sell really high-quality products. Maybe people pay a little bit more for that quality, but I think they are more aware of the importance of quality and value. I think people are wary of buying materials at the lowest price and getting substandard quality, because they know they’re just going to have issues with it at a later point in time.” Furthermore, Norm and Rachel reiterate that they keep in touch with clients, and that their service extends beyond just making the initial sale: “Even at the end of a job, we make sure we follow up and see if everything went well,” Rachel says. “We think that really helps build a relationship, and building a relationship is what it’s all about for us.” Historically, Advanced Building Materials has been very successful in that aim, and they have built relationships that go back decades and even generations. “We often have people come in here and tell us that their parents used to purchase from us,” Rachel says. “We also have a lot of former professional clients who retired, and now they have some projects around the home that they want to do, and we’re their first stop. I think that says a lot.” THE CONSTRUCTION SOURCE CANADA
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