community: “We’re a family-owned and operated company. We have family values and we take a lot of pride in what we do. We’ve been in our community for almost 50 years now. That means a lot to us.” In order to live up to that reputation, Geoff says they know they have to deliver quality: “We make sure that all of our guys are certified, and we make sure that products that we use are certified. We make sure that every project we do is done to the highest standard. We make sure that anything that we do for a client, we wouldn’t hesitate to do in our own families’ homes.” Reitzel Insulation also combines that high quality of work with high quality customer service. As evidence of that high quality service, Geoff cites the fact that almost all of the company’s work is generated through referral, word of mouth, and even repeat business – of which there is no better indicator of customer satisfaction. “We have customers that we’ve been doing business with that go all the way back to the 80s,” Geoff says. “We have other customers that go back 20 years. We have some really longstanding relationships.” The quality of Reitzel’s service is further evidenced by their industry awards and accolades. In 2022, for example, they were recognized by 2022 Record Readers’ Choice Awards, as voted on by residents of Waterloo Region. Reitzel Insulation won the ‘Diamond’ award in the ‘Home/Home Improvement’ category for ‘Insulation Services.’ For the past three years, they were also recognized by HomeStars with a ‘Best of the Best Award,’ which recognizes HomeStars-verified professionals who go above and beyond in integrity, customer service, and consistency. Geoff credits those reviews and accolades to the company’s commitment to selfimprovement: “Even in situations where something goes wrong, we want to make sure that our customers know that we care,” he says. “After every job we send out a follow-up survey. We want to know what we did well and we want to know what we can do better.” Geoff further credits the positive feedback to the company’s focus on quality control. As part of that focus, they require their installers to take before and after pictures of every site. Those pictures show what the job site was like when they got there and what it looks like when they’re finished – and those pictures are almost always identical, as the company has rigorous project clean-up procedures. “Our work is not finished until the project site has been returned to its original state,” Geoff says. At the end of a job, Reitzel Insulation also stands behind their work with a five year workmanship warranty. Geoff believes that gives clients a lot of comfort and peace of mind. THE CONSTRUCTION SOURCE CANADA
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