seen the company evolve significantly. In particular, he’s observed a massive leap in efficiency and technological innovation: “We’re on the cutting edge,” he says. “The products we use are state-of-the-art. Our manufacturers keep coming out with products that more environmentally-friendly, and we’ve embraced that. We’re really focusing on innovation and sustainability.” Today, Reitzel Insulation primarily works on residential renovations; though they also work on new homes as well as commercial projects. The size and value of their contracts can range greatly – they can do everything from smaller jobs valued as little $1,000 to bigger jobs valued over $200,000. If the job is local and makes sense for them, Geoff says “we can pretty much do anything.” According to Geoff, clients across that price spectrum tend to choose Reitzel Insulation for similar reasons – with one of the primary reasons being their excellent reputation in their community: “We’re a family-owned and operated company. We have family values and we take a lot of pride in what we do. We’ve been in our community for almost 50 years now. That means a lot to us.” In order to live up to that reputation, Geoff says they know they have to deliver quality: “We make sure that all of our guys are certified, and we make sure that products that we use are certified. We make sure that every project we do is done to the highest standard. We make MARCH 2023
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