the environment, and I think most people are aware that we do need to do things more sustainably – but at the end of the day we know that money is what drives those decisions,” Adam acknowledges. “Fortunately, because of our business model, we’re often competitive or even slightly cheaper than demolition. So then the client has a similar price and they feel better going with us because they know deconstruction is better for the environment and better for the community.” Once a client does choose Unbuilders, they also tend to keep choosing them. According to Adam, a significant percentage of their work comes from repeat clients: “Especially with residential builders, it’s quite often we become their go-to company,” he says. To help build those kinds of lasting relationships, Unbuilders will sometimes offer builders a combination of deconstruction-and-demolition on projects where pure deconstruction doesn’t make financial sense. They do that because “number one we want a bigger market share, because then we feel like we can have a bigger influence on shifting the industry as a whole,” Adam says, and also because “we want to be those companies’ number one removal company, whether it’s a partial deconstruction or a full deconstruction.” “So we’ve shifted in that way, and now builders will call us regardless of the job, and we’ll tell them, ‘This is a newer build, so we’re not going to price it as a full deconstruction. We know that will be out of range. Instead, we’re going to salvage MARCH 2023
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