The majority of Pure West’s work consists of custom homes designed directly for clients. The company does have floor plans available for clients who are interested, but those are meant as starting points that the client can amend to best suit their specific wants and needs. The company also does the occasional spec home, but even those are all individuallydesigned, with Pure West never building the same product twice. According to Sarah, clients looking for something unique tend to gravitate to Pure West for a variety of reasons, including their family-focus, their professionalism, and their emphasis on communication throughout the design-andbuild process. She believes the main reason, however, is their craftsmanship: “The number one comment we get when people come through our homes is ‘Oh, we can feel the quality,’” Sarah says. “As soon as they walk in, that’s the first comment we get.” Sarah credits that quality to the “countless walkthroughs” they do. She also credits the high standards to which they hold both themselves and their trades: “If we find a flaw, however minor, we’ll fix it,” she says. “Even if we don’t think anybody else will notice it but us.” Corey adds that the company’s limited size and volume of work is helpful in that respect, because it means they can be very hands-on as owners. It also means they can hold themselves to a higher standard, because they don’t have to pump out as much product. MARCH 2023
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