humans don’t really like to do.” “Humans like to be challenged,” he continues. “At least, the people we’ve aligned ourselves with like to be challenged. They are not content with just coming in and doing the same thing every day. They like to grow and learn new things. Leveraging technology gives them the chance to do that. So we’re going to continue to do that in all aspects of our business – from designing, to manufacturing, to installation. We’re going to stay on top of innovation.” Powered by that innovative streak, Justin believes that CMB has a lot of opportunity to grow – though he says growth for its own sake is not what drives them. “We don’t set goals in terms of revenue,” he concludes. “We’re more interested in the goal of being the best. We want to provide the best product and the best service. We want to be the most desired building system. We believe the growth will naturally follow, and we’ve been proven right so far.” JUNE 2023
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