involves training and certifying other contractors from across Canada, and then when they get calls from clients in other areas, referring those clients to their local Premier Certified Contractor. According to Peter, Premier takes that certification process very seriously. He says they will only refer clients to companies that they know will provide high quality workmanship, as well as high quality customer service along the way. “Before we pass their name on, we have to know they will to do the job properly, they won’t take shortcuts, and they will value the client’s money,” Peter explains. “We don’t take that certification lightly. Our reputation is too important to us.” For the contractors who do clear the bar, Peter reiterates that the benefits are great. He says that Premier Certified Contractors will have an “almost guaranteed continual income source.” “We feed them a lot of leads, because we have leads coming in from all over the place,” he says. “These leads are qualified and ready to go by the time we pass them on. They’re not a bunch of tire-kickers. The PCC program works really well.” AUGUST 2023
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