Today, the II BY IV DESIGN team includes roughly 50 people between four studios. Two studios are located in a brick and beam loft building in Toronto’s Liberty Village, another is in the fashionable Marylebone district in London, and the last is in the heart of the creative scene in Brooklyn, New York City. In addition to II BY IV DESIGN, Dan and Keith also own and operate REPUBLIC OF II BY IV, a forward-looking, international product design studio that designs soughtafter luxury products such as furniture, lighting, fixtures, wall coverings, fabrics, carpets, and accessories. REPUBLIC OF II BY IV has also won a long list of international industry awards, and operates from the same premises in the same three cities as II BY IV DESIGN. According to Dan, both II BY IV brands have worked for customers not just in Toronto, but all across Canada, and even all across the world. He says they have worked for “some very significant brands, and all have taught us valuable strategies.” Their success on those projects, he says, has earned the firm the opportunity to be selective about the clients they work with and the projects they take on: “We’re drawn to projects that are truly design-driven,” he explains, “and we’re drawn to educated clients – clients who understand design, and who understand how design can help them be successful.” II BY IV DESIGN is also proud to cultivate longstanding relationships with their clients. Dan estimates that 99.9 per cent of the firm’s work comes from referrals or repeat clients, and he says some clients go back up to 25 years. He credits that loyalty, once again, to II BY IV DESIGN’s personal approach and their commitment to understanding their clients and their objectives. “I think it’s all about making sure that we’re working with our client,” he says. “We make sure we really understand their brand and their goals, and we design not for them personally, but for their target market. Our goal is never just to design something pretty – it’s always to design something that will drive the success of our clients.” AUGUST 2023
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