II BY IV DESIGN is a multi-faceted creative studio dedicated to providing superior results and passionate about realizing their clients’ visions. Founded in 1990 by partners and principals Dan Menchions and Keith Rushbrook, their firm has been creating iconic interior designs for over 30 years. In that time, they have grown consistently in size and renown, their work has been extensively published, and they have been rewarded with over 450 design awards – including five-time recognition as ‘Designer of the Year,’ as well as recognition as one of the ‘World’s Top 50 Retail Designers.’ According to Dan, the firm’s success has been always been powered by their “personal approach,” paired with their ability to create designs branded to suit their client’s needs. He explains that their goal is always to understand the unique character of their client and their brand, “distill the essence” of that brand, and transform it into physical form. “We believe that each project is unique and deserving of its own signature,” Dan says. “We work with clients to identify their needs and establish a distinct project narrative. It is our thoughtful consideration for both inspiration and ideation that ensures each design concept is built on a strong foundation to better cultivate the unique vision. From strategizing design concepts to upholding details, this narrative will inform and drive the final design.” In the beginning, II BY IV DESIGN was just Dan and Keith – the pair had met about four years prior, and had bonded over their shared dream of a creative firm “deeply rooted in design” and “guided by a passion for constant innovation.” As the years went on, they steadily added to both their team and their portfolio, doing a wide variety of projects in a wide variety of sectors, including: multi-residential, commercial, hospitality, retail, and more. AUGUST 2023
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