grow with us,” Phil says, “but understandably, not all of them can expand, and not all of them want to expand. We’ve had to bring some new people on board. Fortunately, we’ve had some success at finding people who fit our culture and share our vision.” Jeff and Phil also credit Forever Homes’ success – in particular, their recent success – to the company’s systems and processes. Since the pandemic, especially, they have invested a lot of time and energy into refining those systems and processes and into making sure they were operating as efficiently as possible. “During COVID, there was a big shift internally,” Phil recalls. “We had a chance to look in the mirror and figure out our processes. What was previously pen and paper, we’ve turned digital. We’ve quickened our response times. We’ve standardized our quality control. We’ve embraced new technology.” That effort has paid off, according to Phil – he says that customers have “seen and felt” the improvement. “Everything we’ve done is with our customer experience in mind. Our goal has been to make that experience as simple and seamless as possible. We want them to be able to buy from us with confidence. That was Richard and Betty’s vision when they started the company, and that’s still our vision now.” Moving forward, Forever Homes’ goal is to continue honouring that founding vision, even as the company grows – THE CONSTRUCTION SOURCE CANADA
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