A high-end future As previously mentioned, Madeleine Design Group is not focused on growth – at least, not in terms of the size of their staff or the volume of their work. As it stands, Madeleine is able to be personally involved in every project the firm undertakes, and she doesn’t want that to change. “I like the fact that I know what’s going on,” she says. “I know all the projects we have. I know all the clients personally, and they know me. That’s the way I like it.” Where Madeleine Design Group does see some potential for growth is in the scope of their projects. Following the success of Ocean Bluff, they have gained access to some really high-end luxurious projects, and they are interested in further exploring that niche. “We’re focusing on higher-end builds, for sure,” Madeleine says. “We’re straying away from the partial renovations. We’re maybe not the best fit for those looking for just a kitchen redo or just a bathroom makeover, mostly because of the way our team is set up. We’re set up to produce more efficiently on a larger-scale projects.” The firm is also set-up to work outside of Vancouver. They are even currently looking at some projects that would even take them outside of Canada. “We’d love to have that opportunity to design something out of country,” Madeleine concludes. MAY 2022
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