inspectors “ensure that issues are addressed as they come up, rather than buried.” They also ensure that the workmanship on-site is always meeting the company’s higher-than-normal standards. “Oftentimes, there’s a way in which something can be done and be considered good enough by most trade standards,” Jordan explains. “But we’re not shy about ensuring that trades are delivering a higher standard of finish and a higher standard of quality, even if that means we have to pay a bit more.” “We are unyielding in the quality of our finishing,” he adds. “You will not walk into our units and see butt joints on baseboards and window casings. You will not see miter joints. Everything has to be in tip-top shape. That’s the standard we hold ourselves and our team to.” With that said, Jordan clarifies that, over the years, Forthright Ventures has assembled a team of trade partners that they trust and rely on. The company is growing quickly, so they are always on the lookout for new partners, but some of their existing partnerships already go back over a decade. “Our trade relationships are part of our competitive advantage,” Jordan says. “I think a lot of developers would say that, but I don’t think a lot of developers could demonstrate 10-or-11-year-old relationships with the same trades where the partnerships have stayed so happy and productive. I think that makes us pretty special.” “We have a stable of trades that have been with us since day one. There are very few trades we have right now that we don’t have long-term relationships with.” The same goes for Forthright JULY 2022
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