sorts of things that might make people uncomfortable over time,” he explains. “We keep on top of those things.” “Renewals are very, very important to us,” he adds. “We start and end with the idea that renewals are the most important thing we need to achieve. That makes us think about the satisfaction of the tenants. That makes us envision ourselves in their place, living in those units.” “We know that happy tenants like to renew, that renewals create stability, and that stability creates low vacancy,” he says. “What sets us apart is that we’re always thinking about having to stabilize. We’re not simply constructing a building and then then handing it off to a third-party property manager or a set of investors or a pension fund that’s not directly impacted by the success of that building.” “We’re incentivized to pay more attention,” he sums it up. “We are directly impacted by the success of the building. That really drives how we do things, and I think that’s something that’s evident when you walk through one of our buildings. When you do that, you will see the quality differences. You will see the attention to detail. You will see where it is we invest and where it is we don’t, and you’ll notice that everything we do goes towards achieving a comfortable experience for the tenant.” “Our tenants aren’t worried about their car being parked on the street. They aren’t worried about their appliances being on the lower-end and not functioning. They aren’t worried about hearing their neighbors because we saved money on construction by reducing the amount of sound dampening on the walls. That’s the kind of thing that sets us apart. It’s not something that you can necessarily see from the outside, but if you’re a tenant, you notice because you don’t have to deal with those issues.” Again, from a renewal perspective, Jordan says that Forthright Ventures’ approach has been very successful. He describes their vacancy rates as “microscopic at the best of times.” THE CONSTRUCTION SOURCE CANADA
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