a whole “Customer Care” department who are solely dedicated to taking care of clients throughout the entire process. “From concept and design, to when they move in, through the warranty period – our Customer Care team is there to deliver an exceptional product and an unmatched service experience,” Kelvin says. Moving forward, Anxin Projects’ goal is to maintain that “unmatched service,” even as they grow. In fact, Kelvin says they will only grow so long as that service remains unmatched. “We want to grow and do more projects,” he says, “but we also want to keep providing the best service, and the best quality. As long as we can do that, we’ll keep growing and doing as much as we can – but if the quality or service is ever compromised, we’ll have to slow down. Our reputation is too important to us.” As far as the type of work they want to be doing, Kelvin says they are already doing it. He reiterates that there are a lot of other companies catering to the luxury high-rise market, but Anxin Projects is still one of the few doing more affordable lowto-mid-rise projects. “I think if we look ahead fiveto-10 years, we see ourselves still focusing on this strategy,” he concludes. “We want to be providing more density and more units that are affordable for families. That’s our goal. We don’t see ourselves staying far from that goal.” FEBRUARY 2022
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