Dan says that he and his team were “delighted” by the opportunity to host the event. He says it reinforced their decision to make the historic building into a centerpiece of the new development. “By honouring the Loretto Academy’s past, we pave the way for this landmark to have a bright future,” he says. In the future, Dan hopes that The Great Falls as a whole will also be a known destination. This sentiment is shared by the rest of the company, as Hanson Zhang, Chief Marketing Officer of 3Bridges, adds that the intent is to “make [The Great Falls] into one of Canada’s most significant and representative projects, like the Marina Bay Sands of Singapore, Burj Khalifa of Dubai, and Caesars Palace of Las Vegas.” “In addition to the 13 million visitors per year in city recorded traffic, many people dream of visiting Niagara Falls – it’s a key bucket list item,” Hanson says. “Our hope is that in the future, peoplewill come toNiagara Falls because of our entertainment facilities, our exhibitions, our shopping boutiques, our observation decks, and our world-class hospitality. Just like how the Grand Canyon is one of the world’s greatest natural wonders, but many people are drawn to the area for Las Vegas’ famous Strip, our goal is to make the Great Falls into a well-known attraction of the Niagara Region, comparable to Vegas and the Grand Canyon. The attractions within the future development will generate significant interest from an entertainment angle, to complement the natural wonder of the Niagara Falls. This is why our vision for the project will not only change the dynamic of Niagara Falls’ commercial corridor, but also majorly contribute to Canada’s tourism industry on a global scale.” “The average visitor stays in Vegas for three-to-five days, with approximately 20 per cent of tourists staying longer than five days. However, at Niagara Falls, many come, take their pictures, and then leave, all within two hours, “ Hanson concludes. “Our aim is very simple: to entice guests into staying for just a little longer. This way, we can help the City see double, or even triple, the annual tourism expenditure.” FEBRUARY 2022
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