Iraca Group also forms longstanding relationships with their clients. That’s important, Ebi says, because buying a home is “not like buying from a retail store.” “We don’t just sell a product and say goodbye,” he explains. “When we sell a product, we’re starting a relationship. We’re going to be in close contact with them for at least a year while we design and build their home.” The contact doesn’t stop upon handover, Ebi adds. He says that he remains in touch with the majority of his clients to this day. Their custom homes come with a 2-5-10 home warranty insurance program, for instance, so they are them for them if there any issues. But even if there aren’t issues – and there rarely are, due to Iraca’s quality control program and the diligence of their trades – many clients simply become friends. Clear and transparent SEPTEMBER 2021
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