OCTOBER 2021 on with the customer,” Greg recalls. “We wanted to design homes that were exactly what the customer wanted. We didn’t want them to have to pick from a set of pre-designed plans.” Infiniti Master Builder caught on fairly quickly, and over the past decade they have been consistently achieving their founding mission. The size of their company has not changed greatly – they limited the amount of homes they take on per year to what James and Greg can personally oversee. Nor has the size and scope of their work – their projects have always ranged from infill homes valued at $500,000 and over, to acreage and subdivision homes valued between $2 and $4 million. What has evolved over the years, however, is the efficiency of the company’s homes. The company has always taken pride in keeping up with the latest inbuilding technology and innovation and implementing those advances when possible. “Building science is always evolving,” Greg says. “We’ve tried to keep up and make our houses as efficient as possible, while still staying competitive. That’s always been a focus of ours. We want put as much technology as possible in home while still being competitive with the builders who don’t know the science as well.” According to Greg, that commitment to efficiency and continuous improvement is one of the main factors that set Infiniti Master Builder apart. Another main factor, Greg believes, is the company’s hands-on custom service. Their method involves walking clients through every stage of the process, starting with lot selection. “The process usually starts with finding the right lot,” he explains. “There are a lot of things to consider when choosing the location of a new home. We ask clients a lot of questions and we help the select the perfect spot.”
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