considering ways to improve them aesthetically – that could mean revamping the look of the common spaces, adding new patio furniture, or “whatever we need to do to provide a better offering for tenants,” Michael says. JOIA also wants to continue growing their portfolio. They currently have eight finished properties, but they have several more in the pipeline at various stages of development. The cost of labour and materials currently is at a high, however, so they are waiting to see what happens before they commence building. “Fortunately, we’re not in a rush,” Michael says. “We’re going to build at the right time, when it makes sense.” Lastly, JOIA wants to continue building their brand, which is prominently displayed on all their properties. Most developers don’t market that way – their properties tend to have different names, with no obvious way to tie them together – but JOIA has set out to do something different. “We’ve tried to promote that JOIA brand throughout,” Michael says. “From what we understand, we’re one of the only developers marketing real estate in that way. We’ve done that because we want every building of ours to be associated with quality.” Michael firmly believes that JOIA has earned that association – he believes that everything they do is quality, from their buildings, to their marketing, to their customer service. Properties may have different price points, and cater to different clientele, but he believes the quality is consistent. “In everything we do, we hold ourselves to a really high standard,” he concludes. OCTOBER 2021 Let’s shape the future of real estate. Find out how at jll.ca
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