OCTOBER 2021 “We know who does and doesn’t do a good job,” Greg says. “We’ve done the research. We only work with the people we know we can trust.” An example is YEG Masonry, a fully licensed and insured masonry company servicing the Edmonton Metro area. Infiniti has been working with them for many years – as they have the vast majority of their trade partners and suppliers. That loyalty is important to them. “The Edmonton area has definitely had some ups and downs,” he says. “There have been booms and busts. But we’ve tried to keep our relationships going throughout all of it. We’ve stayed with our trade partners even through tough times.” “There are builders that are constantly changing their trade partners based on a quote,” he adds. “They go with whoever offers them the cheapest price. That’s not us. We try to stick with our partners and make things work; because we believe they’re the best.” Moving forward, Greg says that’s an approach that Infiniti Master Builder will continue to adhere to. They want to continue working with the best partners, and continue delivering the best quality for clients. As previously mentioned, they do not want to grow much larger. They are happy doing between five and 10 projects per year, because at that size Greg and James can be personally involved in every single one. “We want to keep it that way,” Greg says. “We enjoy the boutique feel of the company. It
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