THE CONSTRUCTION SOURCE CANADA selections and amendments to best suit their individual wants and needs. Roughly half of the company’s sales in Edmonton are quick possession homes, while the other half can be personalized. In both cases, Darcy believes customers choose Daytona Homes for the same reasons, starting with the quality of their designs. “We have our own design team that does a lot of research,” he explains. “They are always looking for new and innovative products. They are always looking for inspiration. Our designs are one of our big points of difference.” Another point of difference is Daytona’s material selection, according to Darcy. “We focus a lot on our building envelopes,” he explains. “Being in Edmonton, we have all four seasons, and all four are pretty extreme. We use some pretty innovative products to make sure our homes are durable. They are not products you necessarily see, but they will certainly protect your home from basement leaks, roof leaks, leaks around the windows – that’s something we really focus on.” Daytona Homes also focuses on the customer experience. That focus, Darcy says, is allencompassing. It starts with making sure their website is easy-to-use. It includes making sure the sales people in the show homes are friendly and helpful. It includes guiding customers through their mortgage approval process – and then continuing to guide
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