The Construction Source

“Our company began in 1978 with a group that broke away from a larger housing corporation. This group saw a need for customization and a desire from the consumer that was not widely available in the market. We have always listened to the consumer, and we direct our business model to their wants, desires, and needs. That will always set us apart,” says Kaitlin Bashutski, Creative Director at Crawford Homes. The longevity of Crawford Homes is found in their varied customer base, their diverse set of clients, their ability to adapt to changing social climates, and their capability of meeting the fluctuating needs of consumers. Their ability to retain clients throughout their client’s entire lifetime is a testament to the quality of their work. “We build a lot of people their first homes,” remarks Kaitlin. “As the consumers’ lives evolve and change, we help them with their starter homes, family homes, or later their empty nester homes.” Building to suit the evolution of the customer reflects a key skill of the company, which is their adaptability – they are able to acclimate to ever-changing variables presented by consumers or even shifts in the marketplace. Crawford Homes has a unique ability visualize and accommodate for changing social trends or evolving needs FEBRUARY 2021 “We build a lot of people their first homes,” remarks Kaitlin. “As the consumers’ lives evolve and change, we help them with their starter homes, family homes, or later their empty nester homes.”