The Construction Source

OCTOBER 2020 R E L I A B I L I T Y S T A R T S A T T H E T O P Serving Southern British Columbia Since 1976 COR Safety Certified P: 250-492-7985 • F: 250-492-7781 • E: interiorroofing@shaw.ca • www.interiorroofing.com In the future, Kim says that’s the kindof result thecompanywants to achieve on as many jobs as possible. Fortunately, she says that clients are catching up to All Elements mindset, and they are starting to desire the same thing. The company’s marketing team recently conducted a poll asking people that if the next home they built would be net- zero. Kim says that 63 per cent of people responded ‘Yes.’ “Now, when they actually put their money where their mouth is,thatpercentagemightchange, but at least the understanding is there,” she says. “When we started doing these homes, the understanding wasn’t there. People didn’t understand the benefits, they didn’t see the value. Now they do. They see that it makes sense to go down this path.” All Elements, for their part, will continue to lead the way down that path, and they will continue to put their own money where their mouth is. For example, they currently partner with Tree Canada to plant 500 trees for every house that they build. “That’s to help replace what we take and because trees embody carbon for life,” Kim concludes. “We want to give clients the most amazing luxury custom homes that they have ever seen, but we want to have a good conscience about it, and we want our clients to have a good conscience about it.”