The Construction Source

NOVEMBER 2020 The project was initially inspired by Craig’s parents, who for a long time wanted to downsize from a single-residential home to a condominium townhouse, but still wanted something spacious, and customizable, and high-end. They spent several years looking for a product that suited, but they consistently came up short in their search. Craig’s father – a developer himself – even considered creating such a project for himself, but couldn’t find land that suited the scale of his vision. “They actually gave up at one point,” Craig recalls. “They just couldn’t find a location that suited the type of product they wanted to build.” Craig also discovered that several friends of his parents had the same needs and wants, but also had the same trouble finding a solution. He decided to take on the challenge himself. Not long after, he was approached by a realtor with the land that would become 450 Parc. He found that it ticked all the boxes his parents and their friends had been talking about. “It was destiny,” Craig says. “I saw my dad look so hard, and I heard his friends talk over and over about their needs and wants and how hard it was finding something that fit their parameters – so I jumped on buying the property. It was exactly what they were looking for.” From there, Craig engaged Zeidler Architects out of Calgary, he gave them a long list of features and elements that were important to his vision – “basically, I copied everything my parents and their friends had talked about” – and he then worked with them closely throughout the entire design process. “I was very involved with the design fromday one. I had a real vision of what I wanted to bring to the market, who I wanted to sell to, and what was really important to that segment,” he says. One of the important things was